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Is your website mobile friendly?

By 10 June 2016 September 19th, 2018 Web Design & Development

“ A mobile friendly website is imperative to be properly visible on smartphones? Your website is suitable?

Today, a website has to adapt itself automatically to the resolution of the screen on which it appears. It is called a responsive website.

A growing proportion of Internet users use smartphones and tablets to surf. Some only use their smartphone to browse, these exclusive mobile users in 2015 represent 4% of Internet users.

This trend will accelerate naturally with widespread 4G and changing uses, 63% of Internet users already consume web on both PC and Mobile.
Offer a good user experience and a comfortable navigation is essential if you want all users visiting your website in good conditions.

Mobile Friendly (responsive web design or RWD or responsive design) even became a recommendation addressed to all Google web agencies through Google Webmaster Tools.

Non-responsive websites and non-adaptive be penalized in terms of positioning. Google will logically promote its websites in search results in responsive design for all mobile users.

But what is a website Mobile Friendly?

Between your smartphone, PC and tablet, the difference in screen size is important. If your website is not responsive, it is difficult to navigate on a smartphone screen, you have to constantly use the horizontal scroll to finally lose the site and leave.

The websites designed before 2012 were intended for display width ranging between 800 and 1000 pixels while smartphone screens have a display width of 240 pixels for the smallest.

So how to know if your website is responsive?

To test your website, you have the choice between a simulation exercise under real conditions, this means having a dozen different screens at hand, not really obvious … The other possibility is to use an online simulator which allows you to view your website on all types of existing terminals, the iPhone 6 through all the shelves.

If your site is responsive, so it is mobile friendly and you get the result below. If your website does not fit or harm to different screen sizes, you can make it responsive through a redesign. Once the overhaul carried out, you can test your website with the validation tool “Mobile Friendly” Google.

How to make your site mobile friendly?

To make a site Mobile Friendly, a passage through a visual overhaul or makeover is always possible. Only a thorough analysis of your website will determine the most appropriate technique for this operation and make your adaptive site.

  • A visual overhaul only retaining the “foundations” of your site, its structure, its content tree.
  • A visual and structural reform, in this case, it is rather a matter of website creation by simply taking your text content. This is often the opportunity to use newer technology and manageable as the WordPress CMS.

Other solutions to be properly visible on mobile?

Develop the website specifically for mobile

The mobile version of a website is like a second website, it detects when it will be played on a mobile or tablet to display in place on-site “classic.”
The second website is designed and optimized for tablets and smartphones. The entire website can be optimized and offer better browsing experience to users.

The mobile version can be decided after the creation of the website.
However, creating a mobile version of a website represents a significant investment to create a responsive website that has the advantage of being available on all screens.

The mobile application

A mobile application is not quite the same function as website navigation standards and use are very different. To begin, the user must download the application before you can use it. The creation of a mobile application must result from a need to use the possibilities of interactions between the application and the Smartphone. The cost of the design is higher than a site full responsive (mobile first).

To conclude,

Logically, the current trend in terms of creation and website redesign is a forced march to the Mobile Friendly for those who are slow to adapt their internet suite, the consequences in terms of visibility and SEO will be significant. The responsive design is today the best answer to integrate the notion of “mobility” and “adaptability” in your redesign project website.

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